StepN founder reveals NFT rise strategy: the integration of social attributes and user experience.

At an event focusing on Web3 rise strategies, the co-founder of StepN shared unique insights about NFTs. He emphasized that NFTs remain a powerful communication tool with inherent social attributes and value. StepN is committed to enhancing user experience by optimizing NFT design, making products more diversified.

The co-founder pointed out that the conversion between NFT and tokens requires a time investment, for example, upgrading StepN's virtual shoes from level 0 to level 5 may take a month. NFT can also effectively filter users, and through continuous user education, StepN not only regulates user behavior but also provides them with a unique experience.

StepN invests a significant amount of resources to develop an anti-cheating system, ensuring that resources are allocated to genuine users rather than to speculators who only continuously sell tokens. With the introduction of the activation code feature, StepN has been able to maintain a stable daily user rise of 0.5%, creating a sustainable economic model.

For Web3 social products, users need to have a certain level of understanding and interest. Product design should focus on simplifying the user experience, quickly capturing user attention, and demonstrating the product's security. Only after gaining an in-depth understanding of the product and its operating environment can targeted design be conducted.

Social products also need to achieve sustainable growth. A mere short-term craze cannot build long-term consensus, and the formation of consensus takes time, just like the consensus of Bitcoin has undergone a development of nearly ten years.

This event brought together top projects and investors that have recently achieved significant rise, discussing key topics such as personal branding, marketing strategies, community culture, organic growth, and Web2 user acquisition and retention.