The Hottest MEME of the Weekend: How $HOUSE Ignites the Solana Craze with Anti-Real Estateism

The project expresses dissatisfaction with high housing prices worldwide through meme culture, community mobilization, and technical support, becoming a symbolic struggle for young people against the housing crisis.

Written by: Luke, Mars Finance

On April 27, 2025, the meme coin $HOUSEcoin (hereinafter referred to as HOUSE) from the Solana ecosystem saw its market capitalization soar to $75 million, setting a new historical record. Since its issuance on March 25 through the Pump.fun platform, this project has risen from obscurity to become the focal point of the crypto community in just one month. Its official website slogan "Flipping the Housing Market, One $HOUSE at a Time" resonates strongly, while a quote attributed to Michael Burry - "The housing market will collapse, this coin is your hedge" - further imbues it with a disruptive symbolic meaning. Against the backdrop of a 48% surge in global housing prices and the bleak prospects for young people to buy homes, HOUSE transforms economic anxiety into a decentralized struggle. How does this meme coin ignite global resonance? Why is its anti-property narrative so deeply rooted in people's hearts? Let us delve into the story of HOUSE.

What is HOUSEcoin?

$HOUSEcoin is a meme coin on the Solana blockchain, issued through the Pump.fun platform, and positioned as a high-profile satire of the global real estate market. Its core idea is anti-real estate, expressing the anger and ridicule of young people towards high housing prices. As the official website claims, HOUSE aims to "reshape" the real estate market, not only mocking speculative "flipping" but also challenging systemic injustice. The introduction by Burry evokes memories of the 2008 subprime mortgage crisis, suggesting that HOUSE is a hedge against a potential real estate bubble.

From a technical perspective, HOUSE has a simple design: a total supply of 998.8 million tokens, with 60% allocated to the community, 20% for the liquidity pool, and the remainder for development and marketing. Solana's high throughput (processing 65,000 transactions per second) and low fees (an average of $0.00025 per transaction) support the rapid dissemination of HOUSE. On-chain data shows that HOUSE has more than 18,000 holders, and the Telegram community has surpassed 35,000 members, demonstrating strong community momentum.

The cultural symbol of HOUSE is its core driving force. The pixelated "house" logo surrounded by flames symbolizes the subversion of the traditional real estate system. Community members refer to themselves as "Homeless Hodlers," raising the satirical slogan "1 HOUSE = 1 House," dreaming of replacing unaffordable real estate with digital tokens. A widely circulated meme shows a dilapidated shack priced at $1 million, next to the HOUSE logo and the text: "Buy $HOUSE, burn down the old system." This combination of humor and anger has made HOUSE a phenomenon in meme culture.

Global Resonance Against Anti-Real Estateism

Amplification of economic pain points

HOUSE's narrative is rooted in a harsh reality: the global housing market has become out of reach. According to the World Bank's 2025 data, the house-price-to-income ratio (the ratio of house prices to annual income) in major cities around the world has reached 12:1, meaning that the average person will need to go 12 years without food or drink to buy a house. In places like London, Sydney, San Francisco, etc., the ratio is over 18:1. In the U.S., the average home price has climbed to $580,000, and the average age of first-time buyers has been pushed back to a record high of 39. Young people's wages have risen by just 6% since 2018, far less than the 48% increase in home prices, with student debt and high rents further crushing their homeownership dreams.

HOUSE transforms this economic pain point into narrative fuel. Its claim is a "hedge" against the collapse of the property market, echoing the legend of Bruer making $700 million by shorting the subprime mortgage market in 2008. Although Bruer's introduction is unverified, it resonates with the community's sentiment: posts on platform X assert "your house will eventually be worthless, hedge with $HOUSE." This narrative turns economic despair into speculative resistance, with HOUSE becoming the digital ballot for the youth.

Global dissemination of meme culture

The anti-real estate movement of HOUSE goes beyond the economic level and has evolved into a cultural movement. The community amplifies the absurdity of the real estate market through memes, short videos, and NFTs. A TikTok video reached 3 million views, featuring a Gen Z tenant throwing a "mortgage contract" into a fire while holding a HOUSE flag, captioned: "30 years of mortgage is slavery, $HOUSE is freedom." Another meme on Discord juxtaposes a $2 million apartment with a HOUSE token, questioning: "Which one is the real scam?"

The reason these cultural products resonate is that they reflect the shared experiences of young people around the world. In Japan, high housing prices force the "Parasite Single" to live with their parents into their 30s, and the HOUSE Japanese Telegram group has 5,000 members. In Spain, the youth unemployment rate is as high as 25%, and local artists have created HOUSE-themed street graffiti. The community has also translated promotional materials into Spanish, Korean, and Chinese, with non-English users accounting for 40%, demonstrating the global appeal of the narrative. The memes of HOUSE are not just jokes but also outlets for anger.

The execution capability of the anonymous team

The founding team of HOUSE remains anonymous, interacting with users only through the X account @HousecoinOnSol and the Telegram community. On-chain analysis shows that the token contract (address: DitHyRMQiSDhn5cnKMJV2CDDt6sVct96YrECiM49pump) was deployed on March 25, 2025, and the developer wallet is related to other meme coin projects in the Solana ecosystem, suggesting that this is an experienced team. Despite their anonymity, their execution capability is impressive.

On April 10, the team launched "Burn the Mortgage", a progressive web application (PWA) that allows users to "buy" and "burn" virtual high-priced properties by owning $HOUSE to satirize housing price bubbles. Within 48 hours of launch, the app attracted 10,000 users and drove its market capitalization from $10 million to $25 million. On April 20, the team announced the issuance of 10,000 HOUSE NFTs, including uniquely designed virtual "houses" that holders can participate in governance and airdrop rewards. After this announcement, the trading volume surged by 200%, and the market capitalization exceeded $50 million. On X, the team declared, "We don't build houses, we build revolutions." This anarchist sentiment is complemented by efficient delivery, echoing the chaotic spirit of meme coins.

Community rumors add a touch of mystery to the team. A Telegram administrator "Homeless Holder" revealed that team members are spread across three continents, often coding in coffee shops and co-working spaces. Although these stories are unverified, they contribute to the mythos of HOUSE as a decentralized uprising.

Community Culture and Global Context

Decentralized Resistance Culture

The success of HOUSE relies not only on technology but also on its unique community culture. Telegram and Discord groups have become gathering places for "homeless holders," where members share memes, discuss housing price pain points, and even organize virtual protests. On April 15, the community launched the "Burn the House" airdrop, distributing $150,000 worth of HOUSE tokens to 7,000 wallets. The promotional video for the event showcased an explosion of a virtual mansion, garnering 500,000 views within 24 hours, and the trading volume subsequently soared to $30 million.

The community has shown incredible creativity. The "Meme Contest" on Reddit attracted 2,000 participants, with the winner receiving a $5,000 HOUSE reward. One winning piece depicted a young person at a bank counter holding HOUSE tokens, captioned: "I don’t need your 30-year mortgage, I have $HOUSE." This spontaneous cultural production has allowed HOUSE to transcend being just a single token, evolving into a decentralized platform for resistance.

Global Background Catalysis

The rise of HOUSE is closely related to the global economic background. In 2025, many countries around the world are facing a housing crisis: the price-to-income ratio in Toronto, Canada reaches 16:1, the homeownership rate for young people in Sydney, Australia drops to a 20-year low, and the housing prices in first-tier cities in China, such as Shanghai, force young people to give up their dreams of homeownership. The International Monetary Fund warns that the leverage ratio in the global real estate market (debt to asset ratio) has reached the levels of 2008, increasing the risk of a collapse. The narrative of HOUSE precisely hits this pain point; its slogan "the real estate market will collapse" may be exaggerated, but it resonates strongly with the public's anxiety.

In addition, the cultural atmosphere of the crypto community provides fertile ground for HOUSE. Solana's Pump.fun platform has lowered the barriers to meme coin issuance, with the total market capitalization of meme coins issued on the platform exceeding $2 billion in the first quarter of 2025. Decentralized exchanges like Raydium and Jupiter provide high liquidity for HOUSE, with the HOUSE/SOL trading pair accounting for 70% of the total trading volume. This ecological support has allowed HOUSE to rapidly grow from a niche meme into a global phenomenon.

The Deep Power of Anti-Real Estate Narratives

Symbolic resistance or actual hedging?

HOUSE claims to be a "hedge" against the real estate crash, but its actual function is more symbolic than financial. Unlike credit default swaps like Burley, HOUSE has no mechanism to directly profit from a decline in the real estate market; its value relies on community belief and market momentum. However, this limitation is precisely its charm: HOUSE is not a complex financial derivative, but a symbol of protest. Buying HOUSE is not for arbitrage, but to express dissatisfaction with the real estate system.

This symbolic protest has driven community action. The "Burn the House" airdrop on April 15 not only stimulated trading but also sparked discussions about housing injustice. The community plans to launch "HOUSE DAO" in May, allowing token holders to vote on future projects, such as funding housing programs for low-income families or supporting anti-eviction movements. These initiatives indicate that HOUSE aims to evolve from a meme into a social force.

The Risks and Limitations of Narrative

The anti-property narrative, while powerful, has its risks. The tone of the anger may be too extreme, alienating some potential supporters. On the X platform, some praised HOUSE for its rebellious spirit, while others warned that it was "emotional hype". Brie's quotes, while compelling, can mislead investors into overestimating the financial value of HOUSE. Historical experience has shown that meme coins such as Dogecoin often struggle to maintain long-term value due to a lack of utility.

Moreover, the complexity of the real estate market undermines the certainty of the "collapse" narrative. Despite the US mortgage debt reaching $13 trillion by 2025, central banks and governments often stabilize the market through low interest rates or subsidies. If housing prices stabilize or housing reforms alleviate the crisis, the narrative of HOUSE may lose its appeal. Communities need to continuously innovate to keep the narrative vibrant.

The potential of cultural catalysts

Despite the risks, the narrative of HOUSE has sparked widespread discussion. In April 2025, a housing NGO in the UK mentioned HOUSE in a report, calling it a "digital protest by young people against systemic injustice." On platform X, scholars discuss whether HOUSE can drive policy changes, such as rent control or land tax reform. The globalized characteristic of its community—40% are non-English users—indicates that HOUSE transcends cultures and borders, uniting youth worldwide.

The true power of HOUSE lies in transforming anger into creativity. Memes, NFTs, and PWAs are not just marketing tools; they are the digital legacy of a priced-out generation. Whether the housing market collapses or not, HOUSE has given a voice to millions who feel overlooked. As a post on X stated: "$HOUSE is not about buying a house, but about taking control of your anger."

Conclusion: Meme or Movement?

With a peak market cap of $75 million, $HOUSEcoin surpassed a meme coin on the Solana chain to become a digital uprising against high house prices. Its anti-propertyist narrative combines economic pain points with meme culture, from the "Burn the Mortgage" app to the upcoming HOUSE DAO, where the execution of the anonymous team is complemented by the enthusiasm of the community. However, the narrative's emotional dependence and high volatility also pose challenges. Will HOUSE fade in the meme craze, or will it catalyze real-world change?

In 2025, from Tokyo to Toronto, housing prices crushed countless dreams, and HOUSE became a flame symbolizing resistance. Flipping the Housing Market, One $HOUSE at a Time is not just a slogan but a battle cry. Will you join this rebellion, or will you watch it unfold?