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In the ever-changing <a href="/ja/price" target="_blank" class="blog_inner_link">cryptocurrency market</a>, Meme coins have always played the role of "phenomenal players". From <a href="/ja/price/dogecoin-doge" target="_blank" class="blog_inner_link">Dogecoin</a> (DOGE) to Pepe frog (PEPE), these tokens with community culture at their core continue to create wealth myths. Recently, BRETT on the Base chain has become the focus of discussion among crypto enthusiasts due to its unique IP image and ecological advantages. This article will delve into the logic of BRETT's rise, ecological potential, and future challenges.

## Base Chain: A New Soil for Meme Coin Incubation

As one of the fastest-growing Layer 2 solutions in the <a href="/ja/price/ethereum-eth" target="_blank" class="blog_inner_link">Ethereum</a> eco, Base chain has quickly become the preferred platform for emerging projects due to its low Gas fees, high throughput, and deep compatibility with mainstream DeFi protocols. Data shows that the total value locked (TVL) on Base chain has exceeded $2.5 billion, and its ecological development momentum has even surpassed many established public chains.

In this context, the 'Meme-friendly' feature of the Base chain is gradually emerging: low transaction costs reduce the threshold for retail participation, while seamless bridging of Ethereum liquidity attracts a large amount of speculative capital. The birth of BRETT coincided with this golden node of eco boom.

## BRETT: The Transformation from Cartoon Image to Cryptographic Symbol

BRETT's inspiration comes from popular Western comic characters - a blue cartoon character with a core of "rebellious spirit". Unlike early Meme coins that rely solely on the spread of emojis, BRETT's development team has reshaped it through cultural narrative, portraying it as a symbol of "ordinary people against the financial monopoly ". This grassroots resonant story quickly triggered viral spread in communities such as Reddit and Twitter.

The total supply of BRETT coins is 10 billion, which is currently 100% fully circulated. The price of BRETT increased by over 100 times in the first week of its listing, and its market value once exceeded 2 billion US dollars. This explosive growth has not only attracted retail investors but also prompted some institutional investors to pay attention to the 'cultural value' logic of meme coins.

## BRETT's competitive advantage: triple resonance of community, ecology, and trend

### Community-driven viral spread

BRETT holders have spontaneously formed global communities in multiple languages, continuously outputting content through emoji contests, NFT airdrops, and other activities. Its Discord channel attracted a large number of real users at the beginning of the project, far exceeding similar meme projects.

### Base chain eco bonus blessing

As an early head meme project on-chain, BRETT has partnered with multiple DeFi protocols. Users can obtain eco governance rights by pledging BRETT, or participate in liquidity mining to earn rewards. This attempt of combining 'Meme' with practical use cases is breaking through the value ceiling of traditional meme coins.

### The narrative of the crypto market is shifting

With the market heating up as events such as the approval of <a href="/ja/price/bitcoin-btc" target="_blank" class="blog_inner_link">Bitcoin</a> ETF drive, funds are starting to spread from blue-chip coins to high-risk assets. According to CoinGecko, the average return of the Meme coin sector in Q1 2024 reached 214%, and BRETT, with its distinctive cultural attributes, is becoming the focus of new fund allocation.

## BRETT Future Outlook

For ordinary investors, BRETT is both a barometer for observing the sentiment of the cryptocurrency market and a high-risk, high-reward game experiment.

From the development trajectory of the cryptocurrency industry, each bull market will give birth to iconic Meme coins. What makes BRETT special is that it is not only a carrier of community sentiment but also attempts to explore sustainable value through the ecological integration of the Base chain. If the project party can continuously improve governance mechanisms (such as launching a DAO voting ) and expand applications such as NFTs and chain games, BRETT may be able to break the fate of being a flash in the pan and become a typical case of <a href="/ja/web3" target="_blank" class="blog_inner_link">Web3</a> cultural economy.

<div class="blog-details-info">
<div>Author: **Icing**, Gate.io Researcher
<div class="info-tips">\*This article represents only the views of the researcher and does not constitute any investment suggestions. Investment involves risks and users need to make careful decisions.
<div>\*Gate.io reserves all rights to this article. Reposting of the article will be permitted provided Gate.io is referenced. In all cases, legal action will be taken due to copyright infringement.
</div>

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BRETT: The Rising Star Meme Coin on the Base Chain